About Us

Hella Products started when pharmacist Beth Hoopes joined forces with livestock enthusiast Devon Fraker during the summer of 2022. 

Beth had been making Hella Hair for her own show cattle since about 2018.  She wasn't happy with anything else that was out there, and being a pharmacist, figured she could come up with something better.  After a few formula changes, and testing and trying, the final Hella Hair product was born.  

Fall of 2021, the Hoopes family purchased a steer from Devon Fraker.  During a visit to the Hoopes farm, he noticed that the hair on the steer was looking extremely good. He asked what they were using, and Beth showed him her concoction.  He said we should market this magic stuff.  So, together, they named the product, turned this little idea into a business, and put it on the market!  

Keep an eye out for our expanding line of Hella Products!